How to get results from your JV Real Estate Network

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Your Network as a real estate marketing tool

Your network as a real estate marketing tool?

“Your Network is Your Net Worth” reads the title of one of the books written by Porter Gales, a renowned entrepreneur, marketing executive and public speaker. Porter isn’t the only one that thinks networking is a big deal. Ronald Burt, a sociologist of international repute has this to say about a network: “Instead of better glasses, your Network gives you better eyes”

JV Pulse is a network that’s built specifically for Joint Venture (JV) deals in real estate. Here is how you can build your own high quality network or join one.

What is a network?

A dictionary check will reveal that a network is a group formed from parts that are connected together. In our context, a network refers to a group of people and/or entities with the same or common interests. In this case the interest is Joint venture real estate deals.

A good network provides you with high quality connections that in turn increase the chances of you successfully closing deals.

A real estate network is thus, the product of a series of processes or activities establishing mutually beneficial relationships with real estate enthusiasts, who could either be professionals in the industry, potential clients/customers or other individuals/entities with links/leads to potential clients.

Building a network for joint venture real estate a marketing

All over the world, thriving in the real estate industry is known to depend largely on establishing and maintaining quality connections. The size and quality of a business’ network has a bearing on how fast leads can be found and converted to deal-closing clients/customers.

So how do you build a network for a real estate marketing network?

Some tips and strategies are listed below, that can aid in the building of a real estate marketing network.

1. Have a well defined target audience

First of, it is very important to have a clear-cut idea of the caliber of contacts you need, to get the results you desire for your business. Are you networking to find more leads, deals or opportunities? Or are you looking to gain industry knowledge and experience from your network?

JV Pulses combines a mix of finding more JV leads and sharing industry knowledge through insightful articles on our blog

When establishing a real estate network, do not at assume that the contacts you need in your network should be limited to only real estate professionals. You should look to build relationships with a diverse group of people made up of professionals in the industry, as well as people in complementary professions. The legal profession, the banking industry and government agencies are alternative places to build useful networks.

JV Pulse as a network reaches out to property owners, estate agents, lawyer, property developers, bankers, investor etc. across multiple touch points to ensure a high success rate for property JVs

2. Get Social

Getting social traditionally used to be about meeting people in person. One of the ways to go about this is to look out for social gatherings that bring together seasoned real estate professionals, potential clients and customers. Attend and interact with people at conferences, seminars, sporting events and such social set-ups where quality contacts are certain to be in attendance.

While you are at it, do not forget that social media has become one of the most powerful tools for networking and marketing.

Make judicious use of platforms such as Facebook, Twitter, and LinkedIn where you can join with your target audience. Consistency is key to building good relationships either online or otherwise.

3. Offer Value to your contacts

Now that you have found contacts that fit the bill, you need to maintain strong ties with them, you need to offer value and give them reasons why they should stick with you. A popular apothegm says “it is more a blessing to give than to receive”.

Keep this in mind and getting potential clients to stick around will be made easier for you. By offering value, you get to keep quality contacts and even attract new ones.

4. Follow-up and keep in touch

You should follow-up on with newly established contacts and always keep in touch with established ones. Save all relevant contact details and information on your customer relationship management tools, to ensure that they are readily accessible when needed. Communicate with contacts via emails, phone calls and texts. The goal is to keep building on existing relationships by growing trust and camaraderie to a point that your name pops up in their minds first when an opportunity presents itself.

Do you have to build a network?

The simple answer is yes. Everyone should have some type of personal network, but not everyone can or should build a network on a large scale. At a minimum, the average business or person should have a presence on social media platforms which they regularly use to show case their deal. In today’s world, there are also different mediums and platforms dedicated to different niches.

These platforms connect people and thereby create the networks. All you have to do is sign up to be a part of these networks.

Most social media platforms are free to join. Websites dedicated to real estate also exist. It’s free to join most of them but you might have to pay to access the extra services they offer. A lot of the websites also give our free information and are a great resource for improving your knowledge.

Do you have the right network for marketing real estate joint ventures?

It is difficult to debate that businesses of any kind can hardly survive in the absence of the right networks, especially when the business is real estate related. A quality network is to real estate what oxygen is to the entire human race, and real estate joint ventures are no exception.

I have written and read more than a handful of articles explaining how joint venture property developments work. It is rather easy for the average person to think that simply getting a joint venture deal from a property owner will automatically bring a real estate developer or property development company to take up the deal.

The truth is our experience as a joint venture brokering platform has proven otherwise. Engaging a wide spectrum of professionals such as surveyors, lawyers, architects or even other realtors has been crucial to forging ahead on most deals.

This explains why JV Pulse is a platform dedicated to building and expanding a network of quality contacts that cuts across all strata of the real estate sector and beyond.

If a chain is as strong as its weakest link, then you need to join us in the bid to building a network that will be beneficial to every link in the chain.

Help us broad cast this to everyone one you know. Let’s create something great